Information we collect or receive
Information you provide. We collect the content and other information you provide when you use our Services, including information about yourself or others, such as information you provide when you create an account and content that you create or provide through the App, including photos or videos from your phone or online photo albums. When we do this, we may also collect information that is part of the things you share, such as people or objects detected in a photo or video, or the location of a photo or video. We also collect information about how you use our Services, including your interactions with our Services in connection with third-party services or website integrations, and the people you are connected to or communicate with through our Services.
Information others provide. We collect content and other information that other people provide when they use our Services, including information about you, such as when they upload or share a photo of you, communicate with you through our Services or upload, sync or import your contact information.
Your networks and connections. We collect information about people and groups you are connected to and how you interact with them, such as the people you communicate with the most or the groups you like to share with. We also collect contact information you provide if you upload, sync or import this information (such as an address book) from a device.
Information from websites or apps that use our Services. We collect information when you visit or use third-party websites and apps that use or integrate with our Services (like when they integrate with our App to allow you to share photos or videos on their platform). This includes information about the websites and apps you visit, your use of our Services on those websites and apps, as well as information that you or the developer or publisher of the app or website provides to us.
Device information. We collect information from or about the devices you use to access our Services, such as the operating system, device identifier and settings, and other information that you permit our Services to access on your device, including through the permissions that you grant our Services on your device. This may also include location information, which can be derived from information such as your device’s IP address or, depending on the device you use to access or use our Services (and any applicable settings) information about your device’s precise location.
Third-party partners. We may receive information about you from third-party partners, which we may combine with the other information we collect about you.
How we use information we have
We use all of the information we have to help us provide and support our Services. Here’s how:
Provide, improve and develop Services. We use the information we have to provide, improve, develop, and understand our Services and to deliver personalized experiences, content and information for you and others, which may include online ads or other forms of marketing on and off our Services. For example, we are able to suggest that your friend share photos or videos with you by comparing your friend’s pictures to information we’ve put together from your photos and the other photos that have been shared with you. In order to enable these Services, we use technologies and the information we have to recognize objects, faces, or similar features so that we can develop and provide you with our Services, such as grouping photos that look like they’re of the same person.
We also may use the information we have to analyze how people share images or videos, such as from the App to third-party services, or to conduct surveys and research, test features in development, and analyze the information we have to evaluate and improve products and services, develop new products or features, and conduct audits and troubleshooting activities.
Communicate with you. We use the information we have, including your contact information, to communicate with you about our Services, to send you marketing communications that we think you may be interested in, and to otherwise let you know about our products, services, policies and terms. We also use the information we have to respond to you when you contact us.
Promote safety and security. Importantly, we use information we have to promote safety and security on our Services and investigate use of our Services, including any suspicious activity or possible violations of our terms and policies.
How information is shared
We may share the information we have in the following circumstances, or in other circumstances with your permission.
Things you share. You may choose to share content and other information, or otherwise communicate with others, through our Services. When you do, remember that the people you share with may choose to share the information you shared with others.
Things others share. Other people may use our Services to share content and other information about you, such as photos or videos.
Vendors, service providers, affiliates, and other partners. We may share the information that we collect with vendors, service providers, affiliates, and others that work at our direction to help us support and provide our Services globally. For example, we may use third-party analytics tools to help us measure use of our Services, or we may use vendors or partners that provide system-support and application distribution services to help us provide and maintain the Services.
New owner. In the event that the ownership (or any portion of our assets) changes as a result of a merger, acquisition, or in the event of bankruptcy, information we have, including information from or about you, may be transferred to another company.
We may also share de-identified or aggregate data with our partners and others. De-identified data means information where we have removed information that personally identifies you, such as your name or contact information. Aggregate data is data that has been combined with other data so that it does not identify a specific person.
International data transfers
By using our Services, you consent to this collection, transfer, storage, and processing of information to and in the U.S. and other countries according to applicable laws and regulations.
Access and deletion
We store information for as long as it is necessary to provide Services to you and others, including those described above. If you have an account associated with our Services, information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services.
You can delete your account any time. Some of the information about you, or information you have shared with others, is not part of your account and therefore will not be deleted with your account. It may take a reasonable amount of time to delete your information, such as information stored in backup systems. Copies of some material (for example, log records) may remain in our database, as we need or use them for technical and other business-related reasons, or as required by applicable law. When you delete your account, this material is disassociated from information that personally identifies you.
Responding to legal requests and preventing harm
We may access, preserve and share information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud or other illegal activity; to protect our Services, you and others, including as part of investigations; or to prevent death or imminent bodily harm. Information we receive about you, including financial transaction data related to purchases made on or through our Services, may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm. We also may retain information from accounts disabled for violations of our terms for at least a year to prevent repeat abuse or other violations of our terms.
Effective date: May 1st, 2017